About

THEGREATFAD was born out of a profound desire to bridge the gap between art and those who have felt disconnected or unworthy of engaging with it. Breaking down barriers and challenging misconceptions, THEGREATFAD serves as a platform for personal growth and exploration, fuelled by a deep-seated commitment to contextualising art within our contemporary societal landscape.

Inspired by reflections of Daniel Pengrapher

THEGREATFAD X Daniel Pengrapher collection embodies a journey of discovery and enlightenment. Drawing from Daniel's experiences navigating the art world as an African artist, the collection transcends borders and challenges stereotypes, offering a fresh perspective on African art and culture.

Delving into the realm of non-Western art

The collaboration with Daniel Pengrapher signifies a pivotal moment in our journey towards inclusivity and cultural diversity. Through his candid insights and creative endeavours, Daniel sheds light on the complexities of African art education and the need for comprehensive understanding and appreciation.

Embracing the narrative

THEGREATFAD invites our community to explore the rich tapestry of African artistry and heritage. By amplifying voices like Daniel's, we strive to foster a deeper understanding of art beyond the confines of Western influence, paving the way for a more inclusive and enlightened artistic landscape.